Best Campaign

in association with Tesco

WINNER Forum for the Future – Farming Futures

Farming Futures generates awareness and action on climate change amongst farmers, working in partnership with leading bodies in the agricultural sector such as the National Farmers’ Union. It uses peer-to-peer communications to encourage farmers to see sustainable farming as normal, and has 40 real-life online case histories covering issues such as soil management, heat pumps and energy crops. It has 47% brand recognition amongst farmers and was voted by Farmers’ Weekly as the number one website for information on agriculture and climate change. Last year over 1,500 farmers attended its events, and the website has 1,800 users per month.

Sustainable Energy Academy – The SuperHomes Campaign

SuperHomes uses an open-day approach to inspire people to transform their homes into energy-efficient buildings. Ordinary homeowners who have already cut their emissions by over 60% open their doors and invite neighbours and community workers in, giving a guided tour and explaining the solutions and pitfalls. Over 50,000 people have been shown around the first 84 SuperHomes, which range from Victorian villas to carbon-negative properties that generate more energy than they use. On average, each vistor then goes on to spend a whopping £2,000 on energy-efficiency measures – so the scheme clearly works.

Neil Jennings Associates CIC – Student Switch Off

How do you get students to save energy without turning them off? The answer, from The Student Switch Off, is parties. Running from 2009 to 2011 in 40% of Britain’s universities, the campaign pitches student halls of residence against each other, with the lowest energy user on each campus winning a huge party. Over three years, the scheme has reduced electricity use by 4.5 million kWh, cutting emissions by 2,500 tonnes of CO2 and saving £400,000. Over 26,000 students signed up as volunteers, with 3,300 attended training sessions and screenings of environmental films.

UK Youth Climate Coalition

The UK Youth Climate Coalition was founded in 2008 to unite young people to take positive action on climate change. Completely unfunded, UKYCC is run by volunteers aged 18-25. It aims to broaden the climate movement beyond traditional environmentalists by making it relevant to people’s everyday lives – through issues such as better transport, cheaper heating, green jobs and energy security. It leads a delegation to the UN climate negotiations each year, in 2010 co-ordinating a campaign which changed UN policy on climate change education. It has 3500 supporters and has trained over 700 people. It works with 35 partner organisations.